Best ad of the 2nd Qtr - User created ads 6or Doritos and Chevrolet. Nice production value. Admittedly, the only reason they’re different is the user generated part. They could have come out of any ad agency. But I bet these cost the clients a lot less. Look out ad agencies… You just might be obselete. This is a pretty sloppy game, but I think that plays to the Bears favor.
[…] I did think the user generated ads were interesting though. As I said in my 2nd Quarter Post, the production value and concepts behind these ads were just as good, if not better than any of the agency produced spots out there. And you can bet the fee the creators charged was a heck of a lot less than the agency fee. […]
Left by The Average Idea » Blog Archive » Superbowl 2007 Liveblog - Final Thoughts on February 4th, 2007