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What Happened to the Cool Ideas

It seems like the Web 2.0 world and hyper integrated world of marketing and advertising today, there’s a lot of over-thinking going on.

Sure, dynamic content, super-segmented messaging and ideas that meet hundreds of marketing criteria have a very valuable place in the whole corporation to consumer conversation but…

What about an idea that’s just freakin’ cool?

Every once and awhile, as a creative, I think you’ve just got to take a step back and have some fun every once and awhile if you find yourself trying to think about how you can get a 23 year-old African American male who just graduated college and likes to read books about the French Foreign Legion to convert while playing an online game and buy a roll of toilet paper.

Ideas in today’s creative marketplace get looked at through countless filters. Is it politically correct enough? Is it segmented enough? Is it extendable enough? Can it go viral? Does it further a conversation between consumers?

Next time you come up with ideas, try applying the fun filter and see how many of your ideas live after that.

Hopefully you don’t discover you’re too boring.

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Posted by Classic Jef on Tuesday, July 17th, 2007 at 10:41 pm.

4 Responses to “What Happened to the Cool Ideas”

People who live in boxes soon come to realize the only point to life is survival. You repeat what works. You return to the dumpster you found chicken wings in the night before. You sleep where its been safe for the last month, and you don’t bathe in the Detroit river because the last time you did you had a rash for a week. Clients are the box. The rash is them whipping you.

Left by Sam on July 27th, 2007

People who live in boxes soon come to realize the only point to life is survival.

AMEN….that is the size of most of the people I know. Is it my age group…63…I hope not but I suspect so. I like cool ideas that make sense. Some of the ads don’t make a lot of sense but do get my attention at least.

I think the toilet paper ad should have a bright colored background with the white toilet paper fluttering across the edge of the
game screen. Maybe that is against the rules. If it was not too obtrusive and maybe even a little transparent, it could get the man’s attention then find some enticing words once he looks in that direction. I think being politically correct should not be an issue. If we are not past those issues by now?????Most people that are on the internet are old enough and intelligent enough are not thinking about the color of a person’s skin. If they aren’t, who needs them…drop them in the dust.

Left by Sandie on September 15th, 2007

I must correct my comment above. It should have read “most people who are on the internet are YOUNG enough” Sorry…shld hv rered.

Left by Sandie on September 15th, 2007

I’ve noticed on your blog that you have found a way to get the Google Reader Shared Items widget onto your WP blog. I’ve been trying to do that for my blog for over a week now, and can’t get it to work — I don’t know exactly what script should be pasted into which kind of widget box, text or RSS. Any suggestions? Hope you can help — maybe a reply to my email address?

Left by Tom Colvin on October 29th, 2007

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