Image Courtesy of Yahoo! Sports
Since moving to Chicago in October, all I’ve heard on sports radio is a lot of complaining about Rex Grossman. I expect a full year of it after tonight’s performance.
Chalk up another mediocre year for Superbowl ads. I miss the days of Jordan and Larry playing horse and the Bud Bowl. Those were the Golden Days, when commercials actually told a story that spanned the whole game. The payoff was how they connected, not the cheap humor that seems to be getting more popular.
I did think the user generated ads were interesting though. As I said in my 2nd Quarter Post, the production value and concepts behind these ads were just as good, if not better than any of the agency produced spots out there. And you can bet the fee the creators charged was a heck of a lot less than the agency fee.
I’d bet that in 2008 we’ll be seeing a lot more ads of this type.