http://www.averageidea.com A blog about creativity and the pursuit of the big idea. Mon, 07 Jan 2008 15:21:36 +0000 http://backend.userland.com/rss092 en These writings are going to be moving back to their original home on jeffpfaller.com in an effort to consolidate things. You'll be able to find the new site and the new feed at http://jeffpfaller.com/blog http://www.averageidea.com/2008/01/07/moving/ Check out my open letter to Comcast over at Midwestern Gothic. http://www.averageidea.com/2007/11/26/its-comcastic/ Well folks, a several months and two different addresses later, the first draft of the novel I was working on is done. Huzzah! And I'm leaving it alone. Right now I'm working on a short story that'll hopefully take my mind completely away from the novel so I can get back at ... http://www.averageidea.com/2007/11/22/first-draftdone-a-few-weeks-later/ It seems like the Web 2.0 world and hyper integrated world of marketing and advertising today, there's a lot of over-thinking going on. Sure, dynamic content, super-segmented messaging and ideas that meet hundreds of marketing criteria have a very valuable place in the whole corporation to consumer conversation but... What about an ... http://www.averageidea.com/2007/07/17/what-happened-to-the-cool-ideas/ So, you've been holed up in your little cubby of an office for the past few months tapping away on a laptop. Or, maybe you've been clutching your electronic illustration tablet and stylus for so long your hands are starting to resemble and old crone's. Whatever your craft, practicing it too ... http://www.averageidea.com/2007/07/10/cross-training/ Thanks to Tasha for tipping me off to this quick, funny site for Huh Corp. My guess is, pretty much anyone who's ever done work on an extended basis for a client, or worked in advertising will find this company's description of what they do is pretty accurate. While you're at it, ... http://www.averageidea.com/2007/07/05/i-do-stuff/ I'm a writer by profession - I work at an ad agency in Chicago as a "content strategist." But I write quite a bit too. So naturally, you'd think my writing would be out there over all our client's websites. I'd have tons of words live and being read by internet ... http://www.averageidea.com/2007/07/03/for-the-love-of-the-craft/ Sorry again folks, the 65-hour workweek and the joy of summer weekends hit me hard. After that last false start, hopefully things will pick up again in terms of posting. In the meantime, definitely check out Midwestern Gothic if you're a writer and want to submit something. I'm one of the ... http://www.averageidea.com/2007/07/02/the-real-world-sucks/ It's hard to believe that I'm nearly three quarters of the way to my goal of 80,000 words. Some of the most emotional moments in the book are happening right now, and for the most part they're right where I knew they'd be. Because of that, the past 7,000 words have ... http://www.averageidea.com/2007/06/18/writing-a-novel-week-14/ My characters are really feeling some pain now. All of my protagonists are going through the darkest times in their lives right now. Now the hard part is - how do I bring them out of it? I don't think everyone will turn the corner and realize that they need to ... http://www.averageidea.com/2007/06/11/writing-a-novel-week-13/